Chialing Art’s mission is to promote art through the operation of dual platforms to facilitate the exchange and development of art in the local, nationwide, and even worldwide perspectives, by operating an art bookstore with café facilities in Chongqing that offers people a space to explore art, books, and connection over quality food and beverages, and maintaining an online platform where art practitioners can publish insights and engage in scholarly dialogue. Chialing Art’s two platforms serve a diverse group of people, including local book and art lovers, the community in which the bookstore is located, Chinese students and other art participants, building sustainable business operations that gradually expand the reach and cultural impact.

Chialing Art’s vision is to bring art closer to participants and enthusiasts, providing Chongqing citizens and global art participants with more convenient and enriching artistic experiences. It aims to address the need for art bookshops in Chongqing as a distinctive cultural space, while establishing an online platform to ensure that artistic perspectives and research from local and international Chinese art students, as well as global art participants, have suitable platforms for sharing, exchange, and inspiration.

Chialing Art implements the three values of Diversity and Accessibility, Art Empowerment, and Connecting the Local and Global. Diversity and Accessibility means that different personal backgrounds, values, and artistic trends and expressions are open-mindedly accepted on both the bookstore and website platforms to ensure that everyone can participate in and enjoy art and bring different perspectives and creations. Thanks to Chialing Art, art has become more accessible to Chongqing citizens who are far away from international art cities, as well as art students and participants who lack sufficient academic background and financial resources to express their insights. Through Art Empowerment, Chialing Art uses art’s transformative power to enrich visitors and customers lives by providing relaxing art experiences in the bookstore while empowering art practitioners worldwide with Chialing Art website to convey their voices and share insights with greater impact. Connecting the Local and Global represents the synergistic development and mutual benefit between the bookstore and the website. In the physical bookstore, art books and other related art merchandise and experiences from all over the world will be brought to Chongqing, an oriental city, while on the website platform, the unique artistic insights of Chinese art students and other art participants will be brought to the global art world, and finally deepen the exchanges in the global art world. The simultaneous advancement of these two platforms can strengthen Chialing Art’s brand effect and ultimately promote this art enterprise.